quarta-feira, 14 de dezembro de 2011

Real World Marketing to Business

 Strategic Planning

Attributes that interests at buyers
a) Price
b) Goods quality
c) Models variability
d) Delivery speed
e) Pays forms
f) Warranty to products

Attributes that "really" interesting to Your Business
a) Marketing
b) Productivity
c) Supply chain and speed production
d) Quality assurance

OBSERVATORY: Assumptions have major impacts in results

Assumptions from New Products

That´s you CONTROL:
a) Sell prices
b) Directs spending required
c) Own resources
d) Spending to starts
e) Average tax's


    versus


That´s you MONITORING:
a) External investments
b) Interest rates
c) Inflation
d) Goods prices
e) Weather/Time

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